DVD cover and disc diary

DVD Cover

For the background I used a gradient fill to make something that represents sky. To create this I used the gradient tool and used the colour bar to choose the colour that I wanted.

I used screen shots from my productions and dragged them onto my Photoshop project from my desktop. In the 'Edit' menu of Photoshop I used the 'transform - scale' tool to scale the pictures down to the size pictured above. After I had done this I arranged them in the order that they were produced and lined them up accurately. To create the box on the outer edge of each of the pictures I used the rounded rectangle tool to draw a box without a fill but with a stroke of 3 that fitted on the edge of the pictures. I brought this outline to the front of the pictures by going to the 'Layers' menu in Photoshop and then going to 'Arrange - Bring To Front'. In order to line the outlines up accurately I used the 'Zoom' tool at 800% and moved them using the arrow keys until they were all line up in the same way.

To add my production logo I used the picture from my desktop and dragged it onto my Photoshop project and used the 'transform - scale' tool from the 'Edit' menu to scale it down to the size that I wanted.

To add the pictures I dragged the photos from my desktop onto my Photoshop project and scaled them all down to the same size. After arranging them in the above positions I created the outlines in the same way as I did for the pictures that are on the left side of the DVD cover. I used the 'rounded rectangle tool' with no fill and a stroke of 10. I used the colour bar to choose different colours for two of the picture's outlines. I used the 'Zoom' tool up to 800% to line up the outlines accurately.

 

To create the clouds I used the 'Ellipse' tool and drew circles with a white fill over the top of each other until I was happy with the effect. With each of the ellipse layers I rasterized them by pressing 'control' and right clicking on the layer in the layers menu on the right side of Photoshop and then by clicking 'Rasterize'. To merge all of the layers together I used the 'Shift' key and right clicked on all of they ellipse layers and made up one cloud and clicked 'Merge layers' from the menu. I made copies of the merged layers by using the 'Alt' key and right clicking. I edited the copies by going to the 'Edit' menu and clicking 'Transform - Rotate' and 'Transform - Scale' to change the size. 

I added text by using the 'Text' tool. After choosing the font from the font menu, choosing the size that I wanted and typing what I wanted I used the 'Transform - Rotate' tool from the 'Edit' menu to rotate "The work of Louise Grimshaw", "The Game" and "Ambition". Then I arranged the words around the pictures.

I used the same font for the blurb but I made it smaller by using the tool in the font menu. After writing it all, I used the arrow keys to arrange the text next to the pictures that correspond with it.

DVD Disc

I used the same gradient fill that I used for the DVD cover; I used the 'Gradient' tool and then used the colour bar to choose the same colour of blue to represent sky.

I used the same method to create the clouds as I did for the DVD cover. I used the 'Ellipse' tool with a white fill and drew circle over each other until I was happy with the effect. I rasterized each ellipse layer by using the 'Control' key and right clicking and then by clicking 'Rasterize' in the menu. I merged the ellipse layers together by using the 'Shift' key and right clicking on each of them and then by using the 'Control' key and right clicking and then clicking on 'Merge layers' in the menu. For one of the clouds I used the 'Alt' key and right clicked on in to create a copy of it. I used the 'Transform - scale' and the 'Transform - rotate' tool in the 'Edit' menu to make the layer bigger and to rotate it. 

I used the same font that I used for the DVD cover, for the title I used a larger font. I used the type tool to type all of the texts. For "The Game" and "Ambition" I used the 'Transform - Rotate' in the 'Edit' menu to rotate the text. I then arranged them in the design above. For the outline around "The work of Louise Grimshaw" I used the 'Rounded Rectangle Tool' and drew a box around the text without a fill and with a stroke of 1.5. Once I had drawn the box around the font, it was too big to fit within the outline so I merged the layers of text and the outline by using the 'Shift' key and right clicking on all the layers, then I used the 'Control' key and right clicked and clicked 'Rasterize' in the menu, the I did the same thing but I clicked 'Merge layers' in the menu. I then used the 'Transform - Scale' tool from the 'Edit' menu to scale it down so that it would fit inside the outline. 

Legal and ethical consideration

A definition and an example of representation:

Representation is the portrayal of a person or a thing in the way that the creator wants them/it to be perceived by an audience, whether it be in a positive or a negative way.

An example of representation is an advert for Goodyear tyres where the advertiser represents women in a negative way by implying that they are terrible drivers and that they need the tyres in order to drive at all.

Harms and Offence Act

This is about protecting under-eighteens and members of the public from any material that would be harmful and offensive. If broadcasters want to use material that could be deemed as offensive, it has to be justified by the context; content of the program, time of broadcast, what is broadcast before and after the program, the degree of offensive material, the effect that the material may have on people. Examples of harmful/offensive material include offensive language, violence, sex, humiliation, human dignitary/discrimination. Appropriate information should be broadcast alongside the program so as to reduce or completely avoid offence.
http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/harmoffence/

Race Relations Act 76

This is about protecting people from discrimination against a person on the grounds of colour, race, ethnicity and nationality. This is for Britain only but in Northern Ireland a separate legislation covers religion.
http://www.eurofound.europa.eu/emire/UNITED%20KINGDOM/RACERELATIONSACT1976RRA-EN.htm

In 2009, the Standard published an article about a Jewish school that rejected a student because his mother was not an official Jew in the eyes of the Chief Rabbi. It was argued that any race relations laws had not been broken because it was a religious matter, but the court judges had stated that the school had broken race discrimination laws.
- http://www.standard.co.uk/news/jewish-school-broke-race-laws-by-rejecting-pupil-judges-rule-6701628.html

Obscene Publications Act 59/64

This is about protecting people from the from the effect of content that would offend or deprave. The definition is 'likely to deprave or corrupt' people and it includes content with violence, sex or drug taking. It states that it is against the law to publish any content with this implication.

http://www.iwf.org.uk/hotline/the-laws/criminally-obscene-adult-content/obscene-publications-act-1959-and-1964

Representation Of People Act 83

This is about how a political party and their actions are portrayed. It provides a guideline as to how much broadcast time can be spent on showing this and what the broadcaster can do with the information.
http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/elections/

Public Order Act 86

This act prevents the broadcasting of offensive material on television. This material could be offensive to people of a certain ethnic or racial background. The material may be drugs, weapons, alcohol, etc.
http://www.legislation.gov.uk/ukpga/1986/64

Sex Discrimination Act 75

This act makes it against the law to show sex discrimination or discrimination on the grounds of marriage. It is working towards the elimination of these discriminations and is working on promoting the equality of men and women.
http://www.legislation.gov.uk/ukpga/1975/65

Broadcasting Act 90

This act states that all Channel 3, 4 and 5 licenses are required to ensure that no more than 25% of the allocated time that is available for the broadcasting of any qualifying programs, is allocated to a range and diversity of independent programs.
http://www.ofcom.org.uk/static/archive/itc/itc_publications/itc_notes/view_note68.html

Set up under the Communications Act 2003 - Governemnt.
Ofcom is a communications regulator. The things they regulate are TV, radio, fixed line telecoms, mobiles, postal services and wireless device airwaves.

They regulate all kinds of communication.

What they do: they give a wide range of electronic communications including broadband, they make sure that the radio spectrum is used in an effective way, they make sure that different organisations provide a range of television and radio services, they make sure that the people who watch and listen to these are protected from any harmful or offensive material. They make sure that people's privacy is protected.

http://www.ofcom.org.uk/about/what-is-ofcom/

ASA - Advertising Standards Authority

They are an independent regulator of advertising within media in the UK. They are narrated by the Advertising Codes which are written by the Committees of Advertising Practice. Their work is about addressing complaints that concern harm or offense to an individual; they constantly check media to make sure it is clean from anything that could be misleading, harmful or offensive. They are different from Ofcom because they do not have the right to ban anything. They investigate the problems and then send it to Ofcom. They can advise but they cannot legally do anything to alter the problem.

http://www.asa.org.uk/About-ASA/Our-mission.aspx

VLV - Voice of the Listener and Viewer

They represent the consumer's interests in broadcasting. They work for the Public Service Broadcasting  for which they conduct research. It allows the consumer's voice to be heard. It supports the independence of broadcasters. Its belief is that every citizen should benefit from the potential to deliver resources to the public across the UK and to make sure that they are not disadvantaged by any technological developments.
They are different from Ofcom and ASA because they are more about listening to the public and making their voice heard. They cannot legally do anything. They will collect the complaints and then take them to Ofcom.

BFI

Founded in 1933. They award Lottery funding to to film production, distribution, education, audience development. Its key objective is to establish and care for the development of moving image history and heritage of the UK.
They set up the age restrictions for DVD's.