Tuesday 13 November 2012

Advertising Production Treatment

Mind map:

Ideas

  • Fire

Child, family, seasonal awareness. Out of focus shots, panning, long shots, low angle. Fairy lights, pink, presents, tree, decor, girl, mother. Sound Effects: heartbeat, lullaby, Christmas music, crackling, electricity, fire, burning sfx.


  • Effects of fire


Burns, scars, marks of previous trauma, emotion. Two people comparing scars (perhaps from sports injuries) while a person with severe burns from a previous trauma walks by (close ups, mid shots and long shots). Slow orchestral music, flashbacks to what happened to the person mixed in with original footage.



  • Car crash    
Cracking, body sound effects, crashing, loud and dramatic sfx.

  • Drowning
Intoxicated in some way, after having left with some friends, dared to jump in a river, drowns and dies.


Decided idea: Fire - Treatment:

The child would be asleep in her pink room with fairy lights left on around the bed. The mother has gone to bed after allowing the fairy lights to be left on and she also left the Christmas tree lights on in the room beneath her. We would use a lullaby or some Christmas themed music. While the girl is asleep the fairy lights would get to hot and start smoking and set on fire.  There is no smoke alarm and as the child wakes up she starts to scream for her mother. While this happens, the same thing has also happened to the Christmas tree lights and the smoke makes its way up through to the mothers room and the same thing happens to her. I believe that this is an appropriate idea as it describes the effects of carelessness, leaving electrically powered items on overnight and also of not having a fire alarm. It also shows what fire can really do. We would fade out of the music and add sound effects such as crackling or burning, and the young girl would fade out as the smoke slowly intoxicates.

Some adverts have used children and also the effects of a fire without a smoke alarm but with this production we want to add more emotion so that it impacts the audience and so that they will realise how dangerous simple seeming things can be.







L.G [20/11/2012]


Shooting Script
Shot Once: Opening medium shot slowly panning up to the top of the bed, keeping the children’s face in focus and then loosing focus on them and focusing on the fairy lights around the bed of the children.
Shot Two:  A close up of the mother overloading the switches, and extension lead for the Christmas tree.
Shot Three:  A close up of the feet walking up the stairs and slowly panning following the foot steps
Shot Four: A point of view shot from the children’s view as the mother enters their room
Shot Five: Jump cutting to a point of view shot from the mother, as the camera follows the mother to the children.
Shot Six: A two shot of the mother saying ‘goodnight’ to the two girls, and tucking them in.
Shot Seven: A medium shot of the mother leaving the room
Shot Eight: A close up shot of the mother asleep in bed, as the smoke rises through the floor to her breathing space
Shot Nine: (Wall transaction) A medium shot from the bottom of the children’s bed as they awaken and shout and cry for their mother. Using different angles to increase intensity on the emotion in the scene
Shot Ten: A close up of one of the children crying for help, as it pans to the other child whilst she appears to be unconscious from the smoke in their room
Shot eleven: As the smoke appears in their room, one of the children screams out ‘Mother’ again, as this shot fades out to black
Shot Twelve: A splat shot of the ‘Fire and Rescue’ service and details become available on the screen.

Charnelle Hughes [26/11/2012]

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