Advertisement production review

Two minute edit:



One minute edit:



For this production we decided to film our plan B idea since the locations at which we had planned to film were not available. The idea was to film someone with severe burn scars and to tell their story through panning shots of different things with the theme of Christmas. We recorded a voice over to go with the theme.

Format: this is an advertisement format rather than a film format, although it does have the storytelling element included in it. The format includes one production with an air spot of two minutes and one production with an air spot of one minute. We have a twenty percent tolerance with the time limit. We included an appropriate choice of music, I chose fairly sad music to create a more serious and dramatic effect for the audience. I have used a title sequence which includes certain statistics that relate to fire incidents.

Narrative: the narrative idea is about someone who has been severely burned by fire, they tell their story through the voice over accompanied with different panning shots of a Christmas tree, plates, Christmas lights etc, which help to give the idea of how the accident happened.

Equipment: for this production we used a camera and a tripod to get a selection of different shots with different angles. We got some different shots ranging from low angled shots, to high panning shots.
We used the recording studio to record a voice over for the editing stage. We also used to Mac computers for the editing stage where I edited the footage, the selected audio and created titles to go with the narrative, using programs such as Adobe Prelude, Adobe Premiere and iTunes for the music.

Photoshop adjustments and filters

The adjustments in Photoshop allow you to edit an image by simply clicking on the option. You can edit the colours, hue and saturation, brightness and contrast, levels, channels, exposure, and black and white.

The colours adjustment can be selected by clicking on it and is used basically for colour correction. It adds a tint to the dark tones, midtones highlights of the image. This is controlled by sliders that are set by default to adjust the midtones. The sliders control the colour correction to each level.

The hue and saturation adjustment clearly allow you to control the hue and saturation of the image. You can adjust all the colours simultaneously or all at the same time by selecting Master on the colour list, you can then go on to adjust them with the three sliders. Saturation adjusts the amount of colour, hue adjusts the actual color and lightness adjusts the amount of black and white in the image.

The brightness and contrast are controlled by sliders, this makes it very easy to alter them to give a good effect. With this adjustment there is an option to tick the Use Legacy box which will adjust the brightness of each pixel, which is not recommended.

With levels there are three sliders that are used to adjust the tonal range of the images colours. One for the dark tones, one for the midtones and one for the highlights. To use the level adjustment, simply click on it and adjust the settings as desired.

The channels adjustment can be used to create high quality, greyscale or tinted images. You can choose the colour that you want to add using the Output Channel, from there you can go on to adjust the sliders  to change the amount of colour that you add. If you check the Monochrome box, you can create a greyscale image or add a colour tint to a greyscale preset.

The exposure adjustment allows you to change the exposure, offset and gamma by altering the three sliders. Exposure adjusts the highlights of the image but does not affect the shadows, offset allows you to adjust the midtones and gamma allows you to adjust the dark shadows but it will not affect the hightlights of the image. It is very useful when editing HDR images.

The black and white adjustment allows you to create greyscale images by clicking on the black/white icon. It allows you to control how the colours are converted into black and white, so that you can control the depth of black and white in the image, this is done using sliders, one for each colour. You can select the default mode to create the image for you or you can use one of the presets.

The filters within photoshop allow you to add different effects to your image. There are many to choose from including: artistic which allow you to add effects such as water colour, sponge or smudge. Brush strokes which allow you to add effects such as accented edges or dark strokes which drastically blur the image. Distort allows you to add effects such as glass, which makes the image look like it is behind glass. Sketch allows you to add effects such as graphic pen or charcoal which makes the image look like it has been sketched with charcoal. Stylize adds the effect of glowing edges to the image. Texture adds the effect of tiles or a texture to the image. The intensity of each of the filters can be controlled by sliders which control the size, detail, distortion, direction, stroke balance and smoothness of each effect.

Photohop adjustments

This is an example of the curves adjustment in photoshop. It affects the two primary influences of colour, tone and contrast. This tool allows you to select a tone and either stretch it or compress it. It uses a number of anchor point to control the changes.

This is an example of the hue/saturation adjustment in photoshop. It lets you adjust the colour intensity of the image. You can individually change the colours using the level controllers or you can adjust them all together.

These are all examples of the filters tool in photoshop. This tool allows you to manipulate and distort images in different ways to give different effects. There are a number of different effects that you can manipulate your image with these can change the size and the colour. You can add magnification with some of the effects or you can add brush and pencil strokes, paint and water colour. The adjustment levels within the tool allow you to alter the size of the effect, the size of the different brush strokes, the contrast of the colours and the contrast of the effect and the actual picture.

This is an example of the liquefy tool in photoshop. This allows you to manipulate and distort the image. Photographers use this tool to make their photographs to look better. They use it to make their models look thinner or to accentuate their features. It helps you to make subtle or drastic changes to the image. You can push, pull, rotate, reflect and bloat an area of the image. It is very powerful and can also be used for retouching.