Advertisement production review

Two minute edit:



One minute edit:



For this production we decided to film our plan B idea since the locations at which we had planned to film were not available. The idea was to film someone with severe burn scars and to tell their story through panning shots of different things with the theme of Christmas. We recorded a voice over to go with the theme.

Format: this is an advertisement format rather than a film format, although it does have the storytelling element included in it. The format includes one production with an air spot of two minutes and one production with an air spot of one minute. We have a twenty percent tolerance with the time limit. We included an appropriate choice of music, I chose fairly sad music to create a more serious and dramatic effect for the audience. I have used a title sequence which includes certain statistics that relate to fire incidents.

Narrative: the narrative idea is about someone who has been severely burned by fire, they tell their story through the voice over accompanied with different panning shots of a Christmas tree, plates, Christmas lights etc, which help to give the idea of how the accident happened.

Equipment: for this production we used a camera and a tripod to get a selection of different shots with different angles. We got some different shots ranging from low angled shots, to high panning shots.
We used the recording studio to record a voice over for the editing stage. We also used to Mac computers for the editing stage where I edited the footage, the selected audio and created titles to go with the narrative, using programs such as Adobe Prelude, Adobe Premiere and iTunes for the music.